The Power of Branding

Do you own a business that makes confectionaries, sweets, cupcakes, candies, or anything else that would fit along these lines? Perhaps it’s one that is well known throughout your locale. Or maybe you’re an up and coming business looking to get your name out there so that people know 1) you exist and 2) your products are out of this world.

Something that a lot of people in this industry fail to realize is the power of easy marketing. While it may seem like you’re struggling to get customers in your doors, things can be a lot easier simply with your packaging and boxing alone.

Take, for example, the white paper bag. A lot of businesses that make sweets and confectionaries have their own logo stamped on a white paper bag used to hold donuts, candies, cupcakes, fudge, and whatever else you can think of. It’s ridiculously cheap to get a lot of these bags in bulk, and while you may want your own “official to go bags” that are made somewhere professionally, you can get away with having someone stamp your logo on the bags at first.

This is easy advertising, really, because anyone who goes in to get something from your shop will likely leave with something. And when they leave, they’ll have it in a container. Whether you offer candy boxes, the aforementioned white paper bags, or some other method of sending treats along with your patrons as they head back home, you want your branding to be noticeable on the packaging itself. How else are people supposed to know about you? If your customers happen to walk by other people as they’re carrying their goods to the car, other passersby may see your logo and be interested in your products.

This is essentially free marketing that you must be taking advantage of. While the numbers aren’t easily traced in terms of who came in to your shop because they saw your name on a white bag, the whole point is that this will be costing you pretty much nothing to brand your to go candy boxes and bags.

Stay ahead of your competitors by always considering your branding. If you can brand your business on apparel and sell it, do it. If you can brand all of your to go packages and bagging, do it. If you can get your name out there on social media by making a Facebook and Instagram page with pictures of your product, do it. There’s no better way to seem more legit than to make others aware of your presence. This is the absolute first step to getting your name out there and coming off as a real, legit business.

Simple Steps to create an Amazing Candy Buffet

In the 21st Century, entrepreneurs have found creative ways to decorate party events. This article will provide simple steps to create an amazing candy buffet for future events. A candy buffet is the new trendy product that most people are requesting at special events “from small parties and baby showers to large weddings.” This is a perfect time to learn the skills of decorating candy because it can be used for multiple events. A candy buffet is a collection of different types of candy with decorative coats. It requires patience and the willingness to follow directions in order to master the artwork of each candy.

Follow the six simple steps to set up a Candy Buffet and watch all the fabulous compliments that follow. Step one entails choosing a theme and color for the buffet. Choose the theme based on the type of party being hosted. For example, the theme may be a baby shower for a girl. One example can be a teddy bear and a jar of pink or white candy. Jelly beans or M & M’s are candy that has solid colors. The idea of a baby theme normally is pink or white colors. Another party maybe be for a little boy birthday party. The theme could be Superman with red and black colors.

Having a candy buffet can take the place for party favors. They are attractive, fun ways to interact with others. Once the theme and colors are chosen, the next goal is finding candy that matches those specific colors. Step two involve choosing the type of candy to use. Candy boxes that come in bulks may be a smart investment versus buying one at a time. Four easy categories are bulk loose candy, individually packaged candy, designer candy and display candy for decoration use only. There should be an option to buy candy boxes for display only. Candy Warehouse sells quality candy products that make it simpler to find the right colors for your set up.

Step three entails prepping your table before ordering any candy. That helps confirm how much candy to order based on the size of the table to fill. Normally, a 6′ table is enough for small events and 8′ tables for larger events. Using clear containers will assure the color show through when displaying the candy set up. If you choose to use bulk candy, use containers large in width so scoops can fit but short in length in order to get to the bottom.

Step four is when you decide how much candy to use. Candy Warehouse top rule is ordering 8-ounce candy boxes per guest. It will depend on the type of candy you choose to determine how much candy to buy. For example, a 5 lb bag of small M&M’s will need more individual pieces to fill an 8 oz jar compared to Jelly Beans.

Next, step five encourages you to choose a tablecloth, backdrop, and centerpiece that will blow your guest mind. One example is using a fabulous vinyl pink backdrop with a sparkle table linen and themed “bling bling” centerpiece. A cupcake tower can help give height in the middle of the table. Finally, step six is all about the final touches. Add any final details that can make a wow effect. One themed party had cupcake toppers with a Lolli-tag Sticks with a bow. It helped complete an astonishing Candy Buffet. Get started with your Candy Buffet set-up today.